Lot # 673: 1928 Fro-Joy Ice Cream Uncut Sheet with Six Babe Ruth Cards

Starting Bid: $300.00

Bids: 27 (Bid History)

Time Left: Auction closed
Lot / Auction Closed

This lot is closed. Bidding is not allowed.

Item was in Auction "REA Summer 2020",
which ran from 7/24/2020 12:00 PM to
8/16/2020 6:00 PM

During a single week in 1928 (August 6-11) Fro-Joy Ice Cream issued a six-card set, with each of the cards featuring Babe Ruth. The backs of these cards invited youngsters to submit (by mail) a complete set in exchange for a large premium card. When this special premium card was sent by Fro-Joy to kids, the original six cards were not returned. In their place Fro-Joy sent an uncut sheet of the complete set of six cards, which featured additional advertising printed below the cards, and instructions on how to cut out the cards printed above. The printing quality of the uncut sheets was slightly different and of lesser quality than the individually issued Fro-Joy cards, but were particularly neat looking in an uncut form with the extra advertising. One of the problems for collectors that has developed over the past thirty-five years is that for some reason millions of reprint Fro-Joy cards and sheets have been printed and are circulating. It's gotten to the point where collectors are now so wary of the issue, and confused by the reproductions, that they now tend to just shy away from the set completely. Some grading companies have even stopped grading them. In the 1970s, before there were any Fro-Joy reprints, a single card would create chaos at a card convention. No one had them! They were so rare that most collectors didn't even know what they looked like. An exciting find of a couple of hundred authentic cards in the late 1970s satisfied the most advanced collectors, but soon after reprints became so common that Fro-Joys understandably began to get a bad reputation. As time passed, some of these reproductions even had some age to them, confusing collectors all the more. But there also exists a small number of authentic examples. We have seen only about a dozen authentic Fro-Joy uncut sheets in all our years. This sheet has moderate creasing and corner wear, but the large border has protected the actual cards on the sheet from most of the wear (three cards have surface wrinkles), leaving the cards in overall Excellent condition. Dimensions: approximately 9 x 12-1/4 inches. Reserve $300. Estimate (open).

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